Brighton & Hove City Council is set to approve the project next week, with construction scheduled to begin in 2026.The development has been designed to take full advantage of its seafront setting, providing sea views from the pools, gym, and café. Reports Contract Journal
Richard Poulter, Managing Director for Construction South Willmott Dixon said: “We are excited to be appointed as the preferred contractor for this transformational project.
“Having recently delivered the successful transformation of Brighton Metropolitan College, we understand the importance of creating facilities that truly serve this vibrant coastal community.
“The new King Alfred Leisure Centre presents an exciting opportunity to create a world-class facility that maximises its unique seafront location through innovative design and sustainable construction practices.
“Drawing on our extensive experience of delivering over 160 leisure facilities nationwide – including 108 swimming pools – we bring proven expertise in complex waterfront developments and environmental resilience.
“We’re particularly excited to integrate cutting-edge sustainable technologies and accessibility innovations that will set new standards for coastal leisure facilities.
“Working alongside Brighton & Hove City Council and Alliance Leisure, we’re committed to delivering not just a building, but a community hub that will serve residents and visitors for generations to come.”

