He will lead the steelwork contractor into its next phase of growth, with a target of surpassing £100m in revenue.Kelly’s appointment marks the final addition to the leadership team at Embrace, following the arrival of Ross McAdam as CFO in January and Matt Gibson as COO, who joined last year. Reports Contract Journal
Investor group Embrace first entered the steelwork sector two years ago with the acquisition of North Yorkshire-based steel designer and fabricator Hambleton Steel. Last year, it expanded further with the addition of South Wales steel fabricator Shufflebottom, increasing revenue to £55m.
Previously strategic business development director at Severfield, Kelly played a key role in shaping company strategy and vision while overseeing M&A activity.
Before his tenure at Severfield, he was part of KPMG’s construction and infrastructure advisory team and, more recently, has provided consultancy services to various construction and engineering businesses.
